KDS Wine
I was contracted by KDS wine, a bay area wine company sold locally, to redesign their label. An abstract and elegant design was the desire of KDS. I was given quite a wide range of freedom because the previous logo was very... plain. It consisted of a watercolor painting of hills, your average wine label. The company even wanted their logo changed. The project ultimately resulted in three labels: old vine zinfandel, rose, and port. My goal for the design was to abstract what wine is in its purest form, liquid.
yup.