Fashion & Student Trends: "Unleashed"
Fashion and Student Trends (FAST) at UCLA is a non-profit organization that provides a creative outlet and real world experience for aspiring designers, models, and fashion industry workers on the UCLA campus. FAST hosts an annual fashion show that attracts over 1,000 people, and is dedicated to highlighting on-campus student trends. I served as the creative director for this campaign. Some of my work includes the design of the campaign book, the logo and branding of FAST, the planning and execution of many non-traditional events, the design of posters and brochures, and the group's website.
The theme of this year's show was "Unleashed." Through the branding of FAST as well as all promotional materials, the goal was to give this feeling of being unleashed from the past. This was successfully executed through the use of a combination of very minimalist design and extremely maximalist design.