Bruins United
Bruins United is one of the two leading student government parties at UCLA. As creative director, and sole designer, I oversaw the production and conceptualization of all design and promotional work including 11 billboards each measuring 4 by 8 feet, double sided postcards, ping pong balls, yard signs, a T-shirt, a tank top, a poster, a commercial, and of course a 30 page website.
The concept for this year's campaign was bringing to life what it is a student gets for the money they give to USAC, UCLA's student government, as well as a consistent play on the word "party."