contested housing eco-center transit center louvre+ pentagram SF demoreel nike trails mindtrip malkovich beating print dma cnsi proun dv

Potency is founded by designer Li Xu. Li has many years of experience in the design field. Having worked with such luminaries as Pentagram and Diller Scofidio. Li is a master of integrating powerful design solutions that seemlessly shift from space to brand and into products. The result is a total hybrid business identity and can foster expected and unexpected growth. Li is pursuing a degree in Masters of Architecture from Columbia University and Bachelor of Arts in Design | Media Arts from UCLA.

Potency seeks to unleash the latent potentials of a specific site,
brand or product triggering profound and dynamic change.

official
launch

Soon
+ coney island spa hotel
+ maya madness
+ photos from shanghai