cssc oak tree logo

The California Student Sustainability Coalition has been working since 2002 to fundamentally shift the priorities of the California educational institutions towards ecological and social justice. (Mission Statement?) I have been working with the CSSC through the local UCLA chapter, E3: Economy, Ecology, Equity since 2005; in 2007, I became involved with the branding and logo development process as we were developing our new website.

The CSSC logo visually incorporates:

-The oak tree, representing the California biosphere we call our home;
-The acorn, the seed of the oak tree, a symbol of regeneration;
-The hexagon, one of the strongest and most efficient shapes in nature, the shape of beehives and carbon bonds;
-The torus energy structure, reflecting the dynamism and energy that the organization expresses in its work;
-The initials of the CSSC, incorporated into the foliage of the oak tree;

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