Counterforce

The Counterforce Lab is a research and fieldwork studio based at Desgin Media Arts and the School of the Arts and Architecture at UCLA, dedicated to using art and design to develop creative collaborations, new fields of study and methods of research, create, and execute projects around the ecological impacts of anthropocene climate change. The Counterforce Lab is an initiative of Design Media Arts professor, Rebeca Méndez.

In collaboration with Bijun Liang, Samantha Chang, Maddie Avjean, Kara Logan, and Victor Beteta, we created the brand identity for Counterforce.

The project was brought through research and development to create a logotype, brand guide, field mockups, and a field project regarding the western blue bird.

Full Brand Guide