Phase 2 of the B of A transition was the launch of Band of America Home Loan site. The site aimed to establish leadership by changing the conversation home lenders were having with consumers, demonstrating clarity and providing guidance through the home lending process.

The goal of the tool was not only to demystify, clarify, and educate about a stressful and complicated process, but also to create and support a new generation of educated and confident home buyers. By painting a holistic picture of home buying thought the tool, buyers and future buyers had the skill and knowledge to make educated decisions, and map out a realistic and livable financial plan for achieving their home buying goals, responsibly-regardless of whether they were planning on buying in 6 months or 6 years.