We created a microsite to promote Bare Escentuals new Matte Finish foundation. We invited women to join an evocative conversation and to rethink their choice of makeup. Those who participated were rewarded with free make-up and related gifts.

“...BE hired Heat in 2010, and the shop came up with the idea of a boutique in a van—an experiential wagon that provided free ‘make-unders,’ samples and coupons to passers-by during lunch and happy hour. Combined with a social-media campaign, the ‘Rethink the Quickie’ wagons were a success. In just two weeks, Heat helped Bare Escentuals increase its Facebook fans from 52,000 to 124,000.” -AdvertisingAge.com