AWB. 2005
AWB (Authentication Word Buffer) was inspired by my new experience of moving to Los Angeles and being overwhelmed by the staggering number of avertisments presented on billboards, TV and the radio. In particular I was confused by the vast number of acronyms used to label, advertise and identify companies and their products.
AWB subverts the notion of corporate identity by exposing the user to alternative meanings of famous company logos. Each alternative meaning is generated from existing acronyms readily available in online databases.
Launch AWB application (N.B.Takes a few seconds to load)
Related works:
