saul bass
1920-1996
- born in may 8, 1920, in new york city.
- studied at the art student's league in manhattan until attending classes with gyorgy kepes at brooklyn college.
- a graphic designer, art director, filmmaker, best known for movie title sequences

corporate identities
- the bell system
- others

movie title sequences
- the man with the golden arm
- anatomy of a murder
- clips {1} {2}
- others : carmen jones (1954), around the world in 80 days (1956), north by northwest (1959), psycho (1960) and west side story (1961)

filmmaker
- why man creates : the edifice, fooling around, the process, judgement, a parable, digression, the search, and the mark.
- clip

quote
"My initial thoughts about what a title can do was to set mood and the prime underlying core of the film's story, to express the story in some metaphorical way. I saw the title as a way of conditioning the audience, so that when the film actually began, viewers would already have an emotional resonance with it."