Music lives on Snapchat already, however there's no legitimate home for music on Snapchat. Users want to play and discover music on Snapchat as they are accustomed to audio in their video snaps. Currently, users resort to playing music in the background of a video or exit out of Snapchat to open a separate music app in order to play music. I proposed a browser that lives within Snapchat that is simple, easily discoverable and authentic. This browser allows users to: Attach Spotify song clips to photo and video messages, hear up to a 10 second clip of the attached song and allow Spotify to program the suggested songs that appear in the search view. A successful design solution needed to include an attribution tag with the artist name, song title, and album artwork in order to keep in accordance with Spotify's licenses.
Feedback for V2
After presenting the concept for feedback, the team thought a good first step would be to experiment with a limited catalog. We started with 500 songs as the cap for the potential integration. With the constraint of the limited catalog, the search optimized Spotify interface needs to be restructured in such a way that users do not realize miss the search feature. The goal is to make the Spotify integration still feel like Spotify despite this feature being unavailable.This could be done with exclusive Snapchat playlists and a tactful UI solution. The V1 prototypes featured attribution tags with quite a large amount of screen real estate for the artists. Artist attribution needs to be preserved in version two for legal reasons. Some suggestions were to work on a less obvious attribution tag would fit into Snapchat's UI more seamlessly. In addition, since the time version one was presented, Snapchat has revamped their UI, so design solutions will need to be adjusted accordingly.
