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Well now, this is strange. Going into this debate we knew that Cheney has amazing depth of experience and Edwards is pretty new at this. Both men traded pot-shots frequently, Cheney was stronger and harsher, but he was at the risk of decreasing his already low likability.
Removed from the specific issues they discussed, strictly based on personality, Edwards won hands down. Strictly focused on issues, it is a bit more unclear. Cheney, although harsher in his rhetoric, much more easily contradicted his own statements, obviously misstated several facts, and completely avoided 4 separate questions asked of him. Sure you could blame Edwards for not taking Cheney to task for that, but he would have risked his strongest point, his likability. Specifically, when Cheney avoided the question of gay marriage completely, Edwards could have criticized that, but because Cheney thanked Edwards for his kind words about his daughter, Edwards on the attack would have looked like a real jerk.
Also, something interesting emerged from this debate that clearly doesn't help the Bush ticket. Cheney only mentioned Bush a couple times, whereas Edwards sold Kerry every chance he got, even when he wasn't supposed to. This clearly will reinforce voter's view that Cheney is the real President and Bush is just a friendly face put on top.
In the end, Edwards did very well holding his own against Cheney's pitbull style attacks and clearly reinforced the likability of the Kerry Edwards ticket over the serious and unfriendly Cheney and the desperate and the simpleminded Bush.
Also, preliminary polls showed that Edwards clearly won over Cheney among undecided voters and among everyone else, it was a draw.