The influence of the Avangards

Futurism was launched by italian poet Filippo Marinetti on 1909.
Through unconventional typography
and layout, Italian Futurist writing marries poetic content, visual form, and aural impression to create a multisensory experience.

Filippo Marinetti
"CHAIRrrrrrrRR," also titled "Lettre d'une jolie femme a monsieur passeiste", serves as the cover for the mini-anthology of Marinetti's collected writings and typographic experiments published in French in 1919 as "Les mots en liberté futuristes" (Futurist words in liberty). Mixing majuscules and minuscules in a variety of weights and fonts printed in red up the side of the page, the typography expresses the sardonic meaning of the poem sex for sale hypocritically presented as love.
1914

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Fortunato Depero
Marcialottare
1916
Free-word composition letter addressed to Marinetti

Fortunato Depero
While most of his fellow Futurists identified themselves as poets or painters, Fortunato Depero actively pursued a career as a commercial designer. This piece is an ode to the twentieth century.
Magazine cover
1929

Fortunato Depero.
New futurist theatre company poster
1924

Hugo BAll,
Dada Poem

Dada, dedicated to destroying the status quo, arose in Zurich in 1916 and then in New York, Berlin, and Paris, reacting against the absurdity and horror of World War I.
Sound and sight poems such as this expressed the dadaist desire to replace human's logical nonsense with ans illogical nonsense.
1917

 

Kurt Schwitters & Theo Van Doesburg:
Kleine Dada Soirée
1922

Kurt Schwitters
"Blauer Vogel"
1922

El Lissisky
'Beat the Whites with the Red Wedge'
Russia,
1919 / 1920.
The 'Red Wedge' signifies New Red Force fighting Old, Tsarists/Whites.

 

El Lissitzky
Spread for the poem 'Levyi Marsh' by Mayakvosky
1923

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 El Lissitzky
'The Constructor' self-portrait photomontage
1924

El Lissitzky
Russian Exhibition
Lithograph
1929

Solomon Telingater
Vytiazhka (Stretching)
Collage, USSR, 1920s